Website Usability - Checkout & Accessibility Playbook

Checkout & Forms

• One‑page Fast Checkout with minimal fields; address autocomplete/validation
• Real‑time inline validation; friendly error copy; preserve user input on errors

Accessibility (WCAG 2.2 AA)

• Proper labels, roles, focus order; keyboard‑navigable menus & filters
• High‑contrast text; visible focus states; alt text on imagery/icons

Measure & Improve

• Track: search success rate, filter usage, add‑to‑cart rate, checkout drop‑off
• Session replays/heatmaps for friction
• A/B test copy, button placement, and form simplifications