Vendor Management Playbook

Vendor Management Playbook

Purpose

  • Manage key vendors across the commerce stack to protect revenue, margins, and customer experience
  • Ensure vendor decisions are measurable, reversible, and aligned with security and privacy

Vendor categories

Payments

  • Processors
  • Fraud tools

Tax

  • Calculation
  • Exemption
  • Filing

ERP and WMS

  • Catalog
  • Inventory
  • Orders
  • Accounting

CDN and media

  • DAM
  • Image and video pipelines
  • Multi-CDN

Advertising

  • Google and Microsoft
  • Deliverability
  • Customer Data Platform (CDP)

Search and reviews

  • Site search
  • Ratings and reviews
  • UGC

Marketplaces

  • Amazon
  • eBay
  • Jet and others

Analytics

  • GA4
  • Server-side tagging
  • Dashboards

Vendor governance

Selection

  • Run a light RFP process
  • Capture requirements in 1-2 pages
  • Compare 3 vendors
  • Hold a 30-60 minute demo
  • Use a security and privacy checklist

Contracts

  • Define SLAs
  • Define uptime credits
  • Define data handling terms
  • Define exit terms

Quarterly Business Reviews (QBRs)

  • Review a performance scorecard
  • Review incidents and root causes
  • Align on roadmap
  • Check contract and SLA health
  • Track action items with owners and dates

Change control

  • Use integration guardrails
  • Maintain rollback plans

Cost and performance

Optimization

  • Negotiate rates
  • Use committed spend ladders
  • Use tiered pricing

Performance

  • Track ROAS
  • Track conversion
  • Track latency
  • Track approval rate
  • Track SLA adherence

Sunset plan

  • Replace or consolidate underperformers
  • Set clear milestones and dates