Navigation & Findability
* Main menu with clear categories
* Search-first UX: auto‑complete, typo tolerance, synonym handling, zero‑results fallbacks
* Layered navigation
Product Discovery & Content
* Scannable PLP cards (price, rating, key attribute); quick‑view without losing position
* PDP above‑the‑fold essentials: title, price, prime benefits
* Credibility: verified eKomi ratings,