Increase revenue from on-site search and raise AOV through smarter relevance and merchandising. What it does Relevance tuning * Synonyms * Stemming * Typo handling * Boosting by popularity and margin Zero-result handling * Zero-result fallbacks * Category suggestions SEO-safe navigation * SEO-safe facets and filters Ranking * Inventory-aware and margin-aware ranking * Light personalization Merchandising * Hero slots * Badges

Group related queries so one page can rank for multiple closely related intents and lift search-driven revenue. What it does Clusters keywords whose Google SERPs share many of the same top results. High SERP overlap implies shared user intent, so the cluster can be targeted with one high-quality page. Method