Payments - Alexander Granovskiy

Alexander Granovskiy

Payments

Case Study - One-Page Fast Checkout

Case Study - One-Page Fast Checkout

Single-page checkout to lift conversion and cut abandonment. What it does * One-page flow for shipping, billing, and payment * Real-time suggestions for name, email, and address * ZIP to city and state * Address autocomplete * Delivery ETA display Benefits * Faster checkout with fewer errors * Clear delivery expectations * Stronger mobile conversion Results * +5 to

E-commerce KPI Scorecard Playbook

E-commerce KPI Scorecard Playbook

Core commerce Traffic * Site sessions Conversion * Conversion rate - % of sessions that purchase Order economics * Average order value (AOV) - revenue per order Revenue identity * Revenue - sessions x conversion x AOV Digital marketing Efficiency * Paid ROAS - revenue from paid ads / ad spend * Blended ROAS - total revenue / total

Sitewide Conversion Rate Benchmark Uplift - Directional Ranges Playbook

Sitewide Conversion Rate Benchmark Uplift - Directional Ranges Playbook

Purpose Use these directional uplift ranges to size opportunities, prioritize tests, and set realistic expectations for sitewide conversion rate impact. How to use * Treat ranges as directional and context-dependent * Use the lower end for small iterations and mature programs * Use the upper end for larger redesigns, major fixes, or when

Vendor Management Playbook

Vendor Management Playbook

Purpose * Manage key vendors across the commerce stack to protect revenue, margins, and customer experience * Ensure vendor decisions are measurable, reversible, and aligned with security and privacy Vendor categories Payments * Processors * Fraud tools Tax * Calculation * Exemption * Filing ERP and WMS * Catalog * Inventory * Orders * Accounting CDN and media * DAM * Image and

Payment Processing Module

Checkout & Order

Payment Processing Module

Process customer payments securely and efficiently while balancing transactions across two payment processors for performance, compliance, and redundancy. Functions * Integrate with two independent payment processors for redundancy and load balancing * Apply business rules to select payment processor based on: * Order total * Daily total charged per processor * Time of day * Priority

Sales Tax Calculation Module

Checkout & Order

Sales Tax Calculation Module

Accurately calculate sales tax for customer orders based on destination, product type, and applicable tax rules. Functions * Integrate with TaxJar Sales Tax API to determine the correct tax rate for each transaction using up-to-date jurisdiction data * Support multiple tax rules, including state, county, city, and special district taxes * Handle tax-exempt