Publications Overview

I publish across Medium, DEV (dev.to), Substack, GitHub Pages, and YouTube.

This page is a simple publications overview and index of my ecommerce notes, playbooks, and case studies focused on growth, conversion, on-site search and merchandising, checkout, and trust and risk.

Medium
Maximize Profit - Long-Tail Merchandising That Works

DEV Community (dev.to)
Order Risk Rules Engine - Real-Time Screening to Cut Fraud and Speed Fulfillment

Substack
Semantic Query Clustering Engine: SERP-Overlap Method to Consolidate Pages and Lift Search Revenue

GitHub Pages
E-commerce Case Studies and Playbooks

YouTube
Niche E-commerce: The Line of Death and the AI Illusion