PDP Customers Who Bought - Also Bought Module
Recommend products frequently purchased by customers who bought the current item to drive attach and increase AOV.
Functions
- Use co-purchase signals (supports similarity scoring such as Jaccard)
- Select up to 12 high-confidence complements or add-ons
- Apply merchandising and availability filters (in-stock, minimum price, exclude utility categories)
- Render a responsive grid slider section with a “Swipe to see more products” prompt
- Display only when enough quality results are available
Benefits
- Lifts basket size with relevant add-ons
- Stays accurate as purchase patterns evolve—no manual upkeep
- Improves PDP relevance and conversion with context-aware suggestions