Optimize user experience and conversion rates by testing multiple variations of content, pricing, or design. Functions * Assign visitors to different test groups based on the odd/even last digit of their IP address * Serve variations of page layout, content, images, or prices * Track user interactions and conversions for each variant

Manage and apply discount codes, promotional offers, and price-based incentives to customer orders. Functions * Create and configure discount codes with start/end dates * Apply fixed amount, percentage, or tiered discounts * Set conditions by product, category, customer group, or cart total Benefits * Boosts sales and customer engagement through targeted offers

Maintain a centralized schedule of promotions, seasonal campaigns, and marketing events to ensure timely execution across all sales channels. Functions * Store start and end dates for each promotion or campaign * Support recurring date patterns for annual or seasonal events * Assign priority levels to manage overlapping campaigns * Track event status such