Case Study - Search & Merchandising

Increase revenue from on-site search and raise AOV through smarter relevance and merchandising.

What it does

Relevance tuning

• Synonyms
• Stemming
• Typo handling
• Boosting by popularity and margin

Zero-result handling

• Zero-result fallbacks
• Category suggestions

SEO-safe navigation

• SEO-safe facets and filters

Ranking

• Inventory-aware and margin-aware ranking
• Light personalization

Merchandising

• Hero slots
• Badges
• Bundles
• Complements and attachments

Analytics loop

• Query dashboards
• Zero-result heatmap
• Ranking tests

Benefits

• Faster product discovery
• Fewer dead ends
• Higher attach rate

Results

• +8 to +15% search revenue
• +4 to +9% AOV from attachments and bundles
• -20 to -40% zero-result rate
• +5 to +12% add-to-cart from search sessions

Role

Owned strategy, data signals, UX, experiments, and weekly reviews with merchandising and analytics.