Case Studies Overview

Each case study summarizes the problem, what I built or changed, the outcome in directional ranges, and my role.

Case studies

• Case Study - One-Page Fast Checkout
  Single-page checkout to lift conversion, cut abandonment, and improve payment approval rate.
• Case Study - Order Risk Rules Engine
  Real-time risk screening to reduce fraud and chargebacks while keeping approvals high and fulfillment fast.
• Case Study - Semantic Query Clustering Engine
  SERP-overlap clustering to group related queries and target multiple intents with one high-quality page.
• Case Study - Google Ads Optimization
  Feed cleanup, query sculpting, structure, bidding discipline, and creative cadence to grow profitable traffic.
• Case Study - Search & Merchandising
  Search relevance tuning and merchandising loops to grow search revenue, reduce zero-results, and lift AOV.

Notes

• Results are directional ranges and may vary by category, traffic mix, and baseline maturity.
• Detailed implementation notes are available on request.

Contact: granovskiycontact@gmail.com
www.linkedin.com/in/alexander-granovskiy/