Articles Overview

Checkout - input quality

I treat checkout as an input-quality system: reduce friction and prevent downstream ops failures caused by bad data.
Read: E-Commerce Checkout as an Input Quality System

Risk and trust - two-way road

A practical model of buyer and merchant risk tied to fraud, disputes, returns, and customer support workflows.
Read: Risk and Trust in E-commerce The Two-Way Road

Niche e-commerce - line of death and the AI illusion

Established niche brands are structurally squeezed. AI is not a rescue - it is a labor lever, and only works when routines and exceptions are turned into explicit operating rules.
Read: Niche E-commerce The Line of Death and the AI Illusion

AI automation in production

Automation saves money only when it has approvals, evidence, and exception handling.
Read: Why Most AI Automation Dies in Production

Catalog search architecture

Search that converts is architecture, not magic: layers, dictionaries, intent routing, and clean data.
Read: Ecommerce Catalog Search in the Age of Artificial Intelligence

Long-tail merchandising

A scalable merchandising approach to capture long-tail demand and increase profit without turning everything into paid traffic.
Read: Maximize Profit - Long-Tail Merchandising That Works

What great e-commerce looks like

A practical definition of what “best” means in e-commerce: speed, reliability, clarity, and operational discipline.
Read: What Is the Best E-Commerce Website on the Planet

Contact: granovskiycontact@gmail.com
www.linkedin.com/in/alexander-granovskiy/