About

My name is Alexander Granovskiy. I am an e-commerce leader focused on profitable growth, conversion, and operational reliability. I lead full-funnel optimization across acquisition, checkout, and retention, with strong attention to performance, data quality, and risk control.

On this site you can find my e-commerce articles and case studies, organized for quick browsing and easy reading. Topics include conversion and user experience, ROAS and paid performance, checkout quality, fraud and risk signals, and on-site search and merchandising.

Contact: granovskiycontact@gmail.com
www.linkedin.com/in/alexander-granovskiy/